Google boosts 'blogging' with new specialty search engine

SignOnSanDiego.com > News > Technology -- Google boosts 'blogging' with new specialty search engine: "SAN FRANCISCO – A new Google Inc. specialty search engine sifts through the Internet's millions of frequently updated personal journals, a long-anticipated development expected to help propel 'blogging' into the cultural mainstream.

The new tool, unveiled Wednesday at blogsearch.google.com, focuses exclusively on the material contained in the journals known as Web logs, or 'blogs.'

Mountain View-based Google, the Internet's general search engine leader, first set its sights on blogs with its 2003 acquisition of a small startup called Blogger that makes software to publish and manage the journals.

Since that deal, Google had been expected to build a blogging-focused search engine – a mission finally accomplished by a group of by developers in the company's New York office."